Lifestyle Design – It’s Not for Everyone
I’ve noticed an interesting phenomena that seems to be growing over the past several years. There’s a LOT of advice encouraging people to ‘follow their bliss’ by doing their own thing, and not bowing...
View ArticleIs Plus Finally Taking Google Into Social in a Real Way?
This past week, Google rolled out Google+ to select users for a wide-scale beta test. Google+ is the search giant’s latest attempt at breaking into social networking, something it’s tried several times...
View ArticleReview of Nimble Social CRM
Social network fatigue. If you spend a significant amount of time online, as I do, you’ve probably experienced it too. Not just the ‘should I share this on Facebook or Twitter or both?’ question, but...
View ArticleIntegrated Marketing – Getting It Right Is Hard
Today, I received a really terrific piece in the mail from Banana Republic. Now, let me say upfront that most of these kinds of mailers usually go directly from the mailbox into the trash, but this one...
View ArticleBouncing Around the SERPs
Recently, a colleague posted a celebrity lookalike photo of her kids on Facebook. Needing a break, I thought I’d try it too, especially since people are always telling my daughter that she looks like...
View ArticleGetting the Easy Questions Wrong. What’s Wrong With Search?
I’m thinking of visiting my family for Thanksgiving this year. Needing to confirm the date, I did what seemed like the sensible thing to do; I went to the search engines. Alas, I may have been better...
View ArticleWho Do You Believe?
I spoke with a prospective client on the phone today, and the conversation made me remember the importance of really understanding our goals. She’s a successful businessperson, pretty adept at...
View ArticleGiant Strawberries – And a Few Tips for Better Copywriting
Strawberries are one of my all-time favorite foods. As a kid, every year my siblings and I would go with our father to pick strawberries at a farm in Ohio. We’d take our baskets out into the field and...
View ArticleShooting the Laptop; A Rational Choice?
Have you seen the video of the father angry over his daughter’s complaining on Facebook about the things she’s expected to do around the house? If not, check it out: It’s been interesting to me to see...
View ArticleSo You Want to Be a Social Media Consultant?
Note: I’m back…. Having completed my MFA in Media Design, I can now get back to writing. Hope you didn’t miss me too much. Or, wait… I hope you did. With the growth in social media of all types,...
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